House of Rubber
Lady in Rug
Crafting digital fashion experiences through volumetric video production.

Empowering House of Rubber with augmented reality for anytime, anywhere showcases of Lady in Rug.
Concept
House of Rubber's Lady in Rug, a 130 KG robotic sculpture draped in 12 square meters of hand-tufted carpet, pushes the boundaries of fashion, objects, the human body, and its environment. It aims to humanize objects, objectify the body, and transcend creative disciplines.
Highlighted
Lady in Rug, a massive object, is virtually showcased through immersive tech, allowing House of Rubber to present it anywhere, anytime. This innovative concept aligns perfectly with House of Rubber's pioneering character.
Role
Rooftop Paradise provided comprehensive support to House of Rubber throughout the project, collaborating on the augmented reality app concept with volumetric captures, managing administrative tasks like grant applications, and contributing to production.