House of Rubber

Lady in Rug

Crafting digital fashion experiences through volumetric video production.

Cover Lady Rug
Project

Empowering House of Rubber with augmented reality for anytime, anywhere showcases of Lady in Rug.

Concept

House of Rubber's Lady in Rug, a 130 KG robotic sculpture draped in 12 square meters of hand-tufted carpet, pushes the boundaries of fashion, objects, the human body, and its environment. It aims to humanize objects, objectify the body, and transcend creative disciplines.

Highlighted

Lady in Rug, a massive object, is virtually showcased through immersive tech, allowing House of Rubber to present it anywhere, anytime. This innovative concept aligns perfectly with House of Rubber's pioneering character.

Role

Rooftop Paradise provided comprehensive support to House of Rubber throughout the project, collaborating on the augmented reality app concept with volumetric captures, managing administrative tasks like grant applications, and contributing to production.

Impressions

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Lady Rug Example 1
Lady Rug Example 2
Lady Rug Example 3
Lady Rug Example 4
Lady Rug Example 5